Challenges

• Low Organic Visibility:
  Despite a rich archive of news content, the site struggled to appear in top search results for trending topics.

• Underperforming CTR & Impressions:
  Click-through rate and impressions were below average, affecting overall traffic growth.

• No Off-Page Strategy:
  There was minimal backlinking or external SEO work to strengthen domain authority.

• Poor Keyword Targeting:
  The site lacked strategic keyword mapping and optimization across high-volume content.

Our Solution

• SEO Groundwork & Auditing:
  Conducted a deep technical audit and fixed issues affecting crawlability, indexing, and structure.

• Smart Keyword Planning:
  Mapped high-intent keywords to news categories and headlines to improve discoverability.

• Content Optimization:
  Refined article titles, meta tags, and structured data to improve visibility and relevance.

• High-Impact Off-Page SEO:
  Executed strategic link-building campaigns using blog submissions, article backlinks, Web 2.0, bookmarking, and infographic outreach.

• Performance Monitoring:
  Constant tracking and tweaking via Google Search Console ensured month-over-month improvement.

Results (in just 3 months)

• 60.45% Growth in Organic Performance

• 35.4K Total Clicks vs. 18.5K Previously

• 2.2M Impressions (up from 1.2M)

• Improved CTR from 1.5% to 1.6%

• Consistent growth in trending article rankings