FACEBOOK LAUNCHES SHOPS TO BRING MORE BUSINESSES ONLINE DURING CORONAVIRUS PANDEMIC
Facebook on Tuesday i.e 19 March 2020, has announced its launching of the Shops, an online service where businesses would be allowed to display and sell their products on its platform.
These shops will be powered by third-party services like Shopify, Woo and BigCommerce which will turn the social network into a complete shopping destination.
In a live stream, Facebook CEO Mark Zuckerberg said that this step was important to begin the rebuilding of economy which is been crashing in many countries due to Coronavirus Pandemic. He further said “If you cannot physically open your store, you can still take orders online and ship them to your customers”. Since many businesses still are not online in today’s world, they will have the opportunity to come online and sell their products and services.
Shops are free to create and could create more and significant business opportunities for various businesses and also for Facebook in advertising, payments and other such services. Businesses can buy ads for their shops and Facebook will charge a fee from them for this.
Shops can be found on businesses’ Facebook Page and Instagram profiles and they can also appear in stories or in promoted ads. The items that the businesses have made available for purchase will appear within the shop and users can either place an order or save those items for future purchases.
Businesses would be able to handle customer support issues through Messenger, Instagram and WhatsApp.
Shops has been rolling out in United States from 20 May 2020 and are coming to Instagram sometime this summer.